[caption id="attachment_60" align="alignleft" width="150" caption="strategic plan"][/caption]

And I mean that, literally, you can click here for a preview of my one-hour talk on marketing plans that will be available next week. The preview, the audio of a conversation between me and Erin Verbeck, is about the longer audio to be released next week.

A couple of points on this:

The relationship between a business plan and a marketing plan: a marketing plan is part of a complete business plan. The two are hard to separate. In practical terms, if you’re not in charge of the cash flow or profitability of the business, you might need a marketing plan, not a complete business plan. It’s the most important subset of a business plan. In the interview here, and in the larger audio to follow it next week, I’m pushing planning, not just the plan. A plan does you no good if it’s not implemented. It’s to get things done. And getting things done doesn’t depend on guessing the future right; you won’t. Nobody does. It’s a matter of scheduling regular reviews and making sure you compare the actual results to the original plan, and make changes.

This is all part of The Small Business Marketing Joysummit Continue reading →